Sparkle
0% alcohol, 100% fun.
Sparkle needed a brand that danced as much as it dazzled. Inspired by Stockholm’s midnight sun, 70s disco, and ABBA’s glittering legacy, I built a brand that feels like Midsommar threw on platform shoes and hit the dance floor.
The design strategy blended fluid, flower-like motion with bold, funky colors—bringing a joyful, hangover-free spirit to life.
Brief: Branding, packaging, and digital roll out for a non-alcoholic beverage crafted by Stockholm natives.
Audience: Free spirits who want to party all night and wake up fresh as a daisy.
Concept: Shake, Sip, and Sparkle
Because you shouldn’t have to trade sparkle for sluggish mornings.
Keywords: Fluid, Bold, Funky
