Remoria
A bookstore with soul.
Remoria needed more than a logo—they needed a soul. I built a brand rooted in the magic of imperfections, celebrating the way books carry the fingerprints of every life they touch.
Through industry research, audience profiling, and visual storytelling, I shaped an identity that felt as meaningful as the books themselves.
Brief: Branding and roll out for a used bookstore based in Roma, Mexico City that celebrates the unifying power of storytelling.
Audience: Intellectually curious idealists and book lovers.
Concept: Golden Seams
Borrowing inspiration from kintsugi, the Japanese art of golden repair, Remoria embraces the beauty of worn pages and scribbled margins—proof that stories, like people, grow richer with time.
Keywords: Weathered, Enchanted, Peculiar
